FAQ content for Worldpay.
Worldpay’s ‘My Business’ toolkit for its SME merchants compromises a digital payments hub and online payments dashboard, allowing them to accept a wide range of payments and to manage their transactions online. To help promote the toolkit to merchants and to ‘answer any question’ once set up, Worldpay asked us to produce a series of short, informative and visually attractive films.
Our overriding approach was to make our explainers as ‘easy-to-follow’ as possible. To achieve this we blended live action ‘mini scenes’ for clarity with brand-focused graphic design and animated screen walk-throughs to create 26 short explainers that could guide merchants through the basic functionality and use of the tools.
The films are currently being rolled out to UK customers via Worldpay’s product help centre: