Main Film
I think the films are great...they feel slick, fresh and modern. Very different to anything I’ve seen us do before and real food for thought for future films.
Stories with authenticity, empathy, and edge
The GSK IMPACT Awards celebrate nonprofits improving health and wellbeing in communities across the U.S. Our task was to evolve the format used to date to create more personal, visually rich films that would inspire GSK employees, partners, and local audiences alike.
Trellis for Tomorrow
Apatt Branded
Jubilee
A flexible creative approach
We dropped into the everyday lives of award-winning organizations, working with contributors to tell their stories through their own voices. Our modular approach (mixing formats from mobile-shot testimony to polished photography to personal archive) allowed us to adapt each film to the constraints, personality, and strengths of the story being told.
This method created an emotional thread that ran through the entire series, while keeping each film unique. It also helped us build trust with contributors, many from vulnerable communities, by giving them authorship and space to share.
Inspiring employees
All twenty films were woven into a high-energy opening montage that set the tone for dual live ceremonies in Philadelphia and North Carolina. Beyond the events, the films are now being used internally and externally by GSK to celebrate community partnerships, elevate local impact, and inspire more employees to volunteer.
Pennsylvania
