Information is Precious

Raising awareness of the importance of data protection

Creating an instantly recognisable animated character with global appeal

Informa approached us to create a memorable video that could lead an internal change campaign to raise awareness and understanding of the importance of data protection. Working closely with their brand, communications and compliance teams we created ‘Infobot’, an instantly likeable character that could communicate a serious message in a memorable way. Using an animated character also had the benefit of being easy to deliver in multiple languages for use across 25 different countries.

Infobot won Gold for Animation at the EVCOM Screen Awards and was given an award of excellence by the Institute of Internal Communications (IoIC).