Following GSK’s major brand relaunch, a new series of employer brand films were needed to showcase the company’s culture.
The company’s culture has key pillars – being ambitious for patients, being accountable for impact, and doing the right thing. To bring this to life we created a series of films featuring a diverse range of colleagues who are committed to developing their very best for patients, no matter what part of the business they work in. Using the aesthetic of a high-end photographic studio, we captured a polished yet authentic feel that complimented the new brand and allowed the audience to get up close and personal.
Capturing multiple campaign assets from a single shoot
Our studio shoot style allowed us to create a wide range of campaign content from each shoot day – from social shorts to longer edits to campaign photography.