Don’t let your leader fall flat
All too often, leaders are pushed into modes of communication that don’t suit them. The result is stiff corporate messaging or formats that feel uncomfortable and inauthentic. As a result, audiences disengage, and an opportunity to inspire is lost.
Leading with personality
We work closely with in-house comms teams to understand each leader’s needs, preferences and style. Then we design formats that align with their personality while still serving the communications objectives.
In a world where audiences expect to be informed and entertained, we focus on story, edit and delivery in ways that encourage genuine engagement.
Getting Ahead Together
Levelling up leadership comms for GSK
GSK CEO Emma Walmsley launched a LinkedIn interview series to share patient perspectives, breakthrough science, and tech. Partnering with GSK’s CEO Communications Director, we created a playbook featuring bold graphics, bespoke music, strong art direction, and sharp editing. Filming worldwide, we built authentic conversations. Since launch, Emma’s channel gained 100k+ followers, with episodes exceeding benchmarks and strong watch times.
Take your leader outside the box
The best leadership comms don’t force people into boxes. They amplify what makes leaders unique, and connect them to audiences in ways that are human, bold and inspiring.
A Moment of Energy
Energising HSBC through film
Similarly, when HSBC sought to inspire employees, CEO Noel Quinn had just one hour to film and wasn’t a natural performer. We created a dynamic visual system with projected imagery, HSBC’s history, global markets, pure energy, paired with a “potential energy” script. Cutting between Noel and cinematic visuals, the result impressed leadership, called “fuc*ing exceptional” and the best seen at HSBC.
