Nothing makes people scroll faster than over-polished posts and content for content’s sake. And we believe real leadership is getting lost in the algorithm.
Every platform is built to amplify influence, not truth. Leadership must do more than post. They need to connect. So how do executives cut through?
Our top tip is to start by tuning out the pressure to “be visible” for visibility’s sake. Being on LinkedIn doesn’t build trust itself, it’s how you show up. The best examples out there aren’t viral. They’re consistent, clear, and human.
This is exactly what our latest field guide explores: what it means to lead, when trust is running on empty.
From boardrooms to YouTube, we take lessons from influencers who’ve earned loyalty through honesty, conviction, and clarity. And definitely not performance (well maybe a little).
And spoiler alert: You don’t just need a content strategy. You need a trust strategy.
If you’re wondering how this all fits into the bigger picture of trust in 2025, we’ve also explored the power of storytelling and the role of AI in our latest Gorilla Gorilla! Field Guide so you’ve got the resources to lead with authenticity built in.
Curious? Read the complete Field Guide.