Main film
From bad news to building blocks
To mark The King’s Trust’s 50th anniversary, we were asked to tell the story of an organisation that has helped more than 1.5 million young people since 1976, without turning it into a history lesson.
The film opens in a UK that felt as if it was unravelling then tracks the decades through the voices of the people the Trust reached, all of whom needed just one person to back them. From future stars such as Stereophonics, Dynamo and Idris Elba to first-time founders and young people building something for the first time. Alongside this, we built a soundscape to move us through the decades with nods to the music of British youth.
To bring the stories to life, we layered a mix of animation and archival footage, drawing on youth subculture, music posters and magazine aesthetics to show how styles, sounds and struggles have changed every decade, while the Trust’s role, an amplifier for voices who needed to speak, stayed constant. The line that closes the film says it best: the real legacy isn’t handing out futures; it’s handing them on.
Overall massive thanks and I think you’ve turned what could have been a staid / worthy bit of history recounting into an electric, energetic piece that represents our legacy in the way we want to be thought of: dynamic and future facing
Screened at the Royal Albert Hall
The film premiered at the Royal Albert Hall in front of a packed audience of alumni, celebrities and supporters.
From the Prince’s Trust to The King’s Trust, the film traces fifty years of one idea enduring through every shift in music, culture and government: that a helping hand at the right moment changes what happens next. It was a privilege to help tell that story for an organisation just getting started on its next fifty years.
