The Body Shop was looking to reconnect with its activism roots and to land an authentic and emotive rallying cry
To achieve this we recommended making the most of The Body Shop’s rich visual archive. This meant literally digging through archive boxes of old tape formats, press clippings, artwork and photographs (many of which hadn’t seen the light of day in many years). To tie this disparate collection of assets together we crafted a heartfelt script that would be read by employee voices to present the challenges of today and provide inspiration and energy for the future in an authentic way. Using a combination of motion typography to anchor the brand’s campaigning credentials the resulting film creates a powerful, emotive reaction, acting as a rousing call to arms for the audience.
Everyone loves the film!