Why Hydrogen?

Bringing to life a more sustainable future for mining.

Animation is a powerful tool to simplify and explain sustainable technology

Green hydrogen is a key factor in Anglo American’s drive toward carbon neutrality by 2040. We developed a new illustration style based on Anglo American’s brand toolkit that allowed us to use a mixture of imagery inspired by chemistry and real life scenes in a coherent way to simplify and explain how green hydrogen is a key factor in their vision to re-imagine mining.