Aveena’s story

Highlighting a diverse and inclusive culture to help attract and retain talent.

Now more than ever, using video to showcase an organisation's true self to candidates is of crucial importance.

In this multi-award-winning series of short videos, we celebrated the uniqueness of Amazon Ads’ employees to change perceptions around the company’s empathetic, inclusive culture. To bring this to life we recommended hearing their story in their own words combined with an authentic mixture of personal and professional photography, user generated video and brand-lead motion typography.

Wow! I’m honestly tearing up right now. Have had dreams to produce something of this quality and you’ve really nailed it!

Global Head of Employer Brand