Essential Elements – Copper

A human story reveals how much we rely on an apparently un-glamorous metal.

Copper is an essential element, from the everyday uses we take for granted to providing a sustainable future.

Copper is the third most-used metal on Earth however research showed that many of Anglo American’s investors and employees were unfamiliar with how diverse a resource it is and how its unique properties are essential in the development of new technologies that can help to enable a cleaner, more sustainable world. In this award-winning film, we used a personal profile of Catherine Reynolds, a Geologist with Anglo American, to craft a compelling, human story that communicates how copper is essential both for modern life and a lower-carbon future. Across one day and night in the city, we will follow Catherine as she observes the world, reflects on copper’s crucial place in it, Anglo American’s philosophy / approach, and the investment opportunity.