Take me to your leader!
Trust sits at the heart of every great employer brand, and CEOs and senior executives play a crucial role in building it. Their visibility and voice can humanise an organisation, connect with employees and candidates, and bring strategy and values to life. When it comes to creating that human connection at scale, video is the most powerful tool, but only if it feels authentic.
Know thyself
At Gorilla Gorilla!, our team have spent 25 years helping leaders of some of the world’s largest organisations communicate with confidence on camera. Turning individual communication styles into content that strengthens trust, culture, and reputation.
To achieve this, it’s crucial to understand what makes CEOs and senior executives tick — not just as leaders, but as individual communicators.
Understanding communication styles
We use a simple framework inspired by the DISC behavioural assessment. DISC profiles highlight not only strengths and potential blind spots but also preferred communication styles — providing invaluable insights when looking to craft authentic video content.
Once you understand a leader’s communication style, you can align it with video formats that play to their strengths. The right match increases both authenticity and engagement — making it easier for CEOs and senior executives to come across naturally and connect with audiences.
Download our DISC questionnaire
Get a better understanding of your senior leaders’ communication style