Trusted Partner

Making an emotional connection with a payments provider’s customers

Bringing to life a universal business journey

Global payments provider, Worldpay, wanted to make a more emotional connection with its customers – from large global merchants, such as Sony or Emirates Airlines, to SMEs and start ups. To achieve this we devised an aspirational and emotive ‘universal story’ of business life – taking a business idea from ‘napkin to global expansion’ – that also mirrors the journey Worldpay aspires to take with its customers.