Reframing the story of a global institution
Oxford University Press (OUP) is one of the most recognised names in publishing, but prospective employees may not be aware of how the organization has evolved to be more digital, future-facing, and further extend its reach to millions. As OUP refreshed its global recruitment site and employer brand story, we were asked to help communicate the organization’s culture through creative storytelling.
The result was a bold new employer brand film that celebrated OUP’s history at the forefront of education and research, while reflecting colleague life today the smart, energetic motion style embodied the brand with a clear, emotionally resonant message: Our People are ‘Beyond Definition’.
Copy-led creativity on a tight budget
Our creative platform ‘Beyond Definition’, plays on The Press’s prestigious heritage of 500 years and publishing the original Oxford English Dictionary, while pointing to a more progressive, expansive future – with people at the heart of OUP. We brought the brand’s story to life through sharp copywriting, modern motion graphics and a brand system that worked within the prescribed production budget.
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Client feedback
The final film was praised internally for its energy and originality, and we are happy to have helped OUP open the door to a wider audience of diverse talent.
Victoria Montgomery, Senior Brand Manager for Oxford University Press, shared:
‘Collaborating with Gorilla Gorilla! as our creative media partner on this project has been a great process. The team were flexible, understood our needs, and truly got to the heart of OUP’s culture and values. The result is an engaging film that resonates with our global audience, supporting OUP to hire the best talent to help further our publishing mission.’
