The Safety team at Eurostar asked us to create a series of films to lead their new awareness campaign. The client team wanted the films to be humorous in order to stand out from the crowd and to make employees and customers really take notice.
The three films are currently being rolled out across Eurostar, with our design assets from the animation also forming a poster campaign to support the launch of the initiative.
We suggested using animation as a cost-effective and eye-catching approach to making films that would be both humorous and informative. We developed an animation style that, in conjunction with a carefully chosen voiceover, felt both fun and sophisticated, but avoided feeling patronising.
We created three films for the key areas of the business – on-board trains, depots and stations. The films were delivered in both French and English.