How do you bring sensitive mental health stories to life?
HSBC approached us to develop a series of short, sensitive videos to lead a mental health week campaign across their social channels. The aims of the project were to show external audiences how HSBC is supporting its employees and to raise awareness for employees of the ways that they can seek help or advice within HSBC. We worked with the HSBC team to source employee stories from across the bank of those who had encountered mental health issues. We then combined audio interviews with a visually arresting animation style to bring their stories and insights to life in a way that would stand out on HSBC’s internal and social channels.