Reaching your financial goals

Using animation to simplify investment options

A series of eye-catching explainers

Seven Investment Management needed a series of eye-catching ‘micro explainers’ for their website to quickly communicate their overall approach to financial management, explain their range of investment options, and demystify some key bits of financial terminology for both IFAs and direct customers. We recommended the use of animation, using fun visual metaphors to bring the often-abstract content to life, and a playful tone to build on their colourful brand personality.

As well as an overview film, we created a series of 7 micro explainers, covering everything from how to get started with investments to differing investment strategies.

What is a business investment account?

Where do I start and how do I invest?

Taking a balanced approach

Being moderately adventurous