A quick blast of emotion but very little depth
Through our research, we’ve seen a lot of cliche in how video and animation is used to bring stories about people, communities, and the environment to life. More often than not the films lack any meaningful or lasting emotional connection. We’ve also observed that a lot of brands and businesses don’t seem to get beyond just making a series of vague statements, which for us is a missed opportunity.
Something that ‘teaches me something new’ and ‘allows me to dig deeper’ are 2 of the top 3 reasons that people watch online video.
The answer is to go deeper into the subject rather than glossing over the surface
In terms of providing a more emotive connection – and potentially providing more useful and inspiring content – the answer is simply to spend more time with individual stories. This allows you to share hard won experiences in a meaningful way so that other people can benefit. We place this thinking at the heart of our work.
Aveena’s Story
Sharing inclusive culture for Amazon
In this multi-award-winning series of short videos we celebrated the uniqueness of Amazon Ads’ employees, hearing their stories in their own words combined with an authentic mixture of personal and professional photography, user generated video and brand-lead motion typography.
But what if I don’t have anything to show?
One of the problems when talking about environmental impact is that often there isn’t much to show, meaning that many videos end up relying on the same old, same old stock footage cliches. For us, this is where animation comes into its own. Allowing you to untangle and explain some of the complexities around environment impact through a unique and flexible visual palette.
Climate solutions partnership
Launching a new partnership for HSBC
HSBC wanted to bring to life its new partnership with the World Resources Institute and the World Wildlife Fund and their aim to make new climate solutions more commercially viable. Animation allowed us to quickly explain the partnership and its aims in a way that avoided lapsing into climate cliché.
