For the third instalment of our one-of-a-kind study, we’ve been scouring the digital channels of brands and businesses to find those that are harnessing the power of animation to create stand out video content. Check out the highlights below or click on the link to download a PDF of the study with a link to a best-in-show Vimeo album to inspire your thinking.
Our results point towards a continued rise in the use of animation, with tech and Internet brands leading the way when it comes to quality and channel savvy use.
WeTransfer, who debuted in 1st place in this study, are the overall winner for Awesome Animation 3 in terms of scoring. Other stand out performers are Facebook, Shell and Amazon, whose use of animation continues to go from strength to strength.
Our judges picked joint winners – IKEA and Moleskine – for the best film award from the companies surveyed. A simple yet effective piece from HP about diversity and one of Shell’s #makethefuture animations were close behind in 3rd place.
We observed a marked increase in the use of animation on social channels by the companies surveyed, particularly for values messaging and calendar events. For those who are using it well, it’s giving them a much-needed and powerful way of cutting through, however the overall trend is towards quantity over quality.
Our previous surveys highlighted use of oft-repeated styles when it comes to using animation. This year we have seen the rise of something new – ‘brand bland’ – whereby companies are getting trapped within the confines of their brand colour palette and producing work that is highly generic.
We’d love to chat about how we can support you in using animation to make a powerful connection with your audiences, please feel free to email firstname.lastname@example.org to arrange a chat.
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