Now in its third year, our one-of-a-kind Awesome Animation survey is back! We’ve been scouring the digital channels of some of the best UK brands and businesses to find those that are harnessing the power of animation to create stand out video content.
Our results point towards a continued rise in the use of animation over the last year, with tech and Internet brands leading the way when it comes to quality and channel savvy use.
WeTransfer, who debuted in 1st place, are the overall winner for Awesome Animation 3 in terms of scoring. Other stand out performers are Facebook, Shell and Amazon, whose use of animation continues to go from strength to strength.
Our judges picked joint winners – IKEA and Moleskine – for the best film award from the companies surveyed. A simple yet effective piece from HP about diversity and one of Shell’s #makethefuture animations were close behind in 3rd place.
We observed a marked increase in the use of animation on social channels by the companies surveyed, particularly for values messaging and calendar events. For those who are using it well, it’s giving them a much-needed and powerful way of cutting through, however the overall trend is towards quantity over quality.
Our previous surveys highlighted use of oft-repeated styles when it comes to using animation. This year we have seen the rise of something new – ‘brand bland’ – whereby companies are getting trapped within the confines of their brand colour palette and producing work that is highly generic.
We’d love to chat about how we can support you in using animation to make a powerful connection with your audiences. If you would like to receive a PDF copy of our Awesome Animation survey results along with access to some of the featured animation work, please email Jeremy using the link below.