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Tokyobike

Brooks 150th anniversary

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The Brief


We were asked by Tokyobike to create a short film for social media to promote a limited edition bicycle they were making in celebration of the 150th anniversary of saddle manufacturer Brooks.

Impact


We’re delighted that the film has become one of the best performing pieces of video on the Brooks and Tokyobike social channels.

Our Thinking


We decided to let the construction process speak for itself. Taking footage of master bike builder Osamu Fukuda building one of the bikes in his Tokyo workshop, we created a film perfectly suited to Instagram and Twitter, giving the viewer a quick and visually enticing sneak peak into how these special bikes were made.

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