Our friends at brand marketing agency, Living Group, wanted us to translate the new brand identity that they had developed for New York law firm, Kasowitz Benson Torres, into a series of compelling short films for digital channels.
Kasowitz's visual identity has set a new standard for law firms to catch up with, winning 15 industry awards in 2018.
The new Kasowitz brand identity is unapologetically bold and uncompromisingly assertive. We took the key elements of black and white photography and precision cut graphics and combined this with short, sharp interviews, bold camera moves and strong, animated typography to create a series of short films that project an honest and compelling image of the firm.
Alongside the main ‘People’ film, we created a short edit for the Kasowitz homepage and other supporting short films to bring to life the philosophy and capabilities behind the business.