Worldpay’s ‘My Business’ toolkit for its SME merchants is a digital payments hub and online payments dashboard, allowing them to accept a wide range of payments and to manage their transactions online. To help promote the toolkit to merchants and to ‘answer any question’ once set up, thereby reducing the number of calls to their customer centre, Worldpay asked us to produce a series of short, informative and visually attractive films.
The films are currently being rolled out to UK customers via Worldpay’s product help centre: http://help.worldpay.com/
Our approach was to make our explainers as easy-to-follow as possible. To achieve this we blended live action ‘mini scenes’ for clarity with animated screen walk-throughs to create 26 short explainers that could guide merchants through the basic functionality and use of the tools.