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Seven Investment Management

Investment Explainers

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The Brief


Seven Investment Management (7IM) needed a series of eye-catching ‘micro explainers’ to quickly communicate the workings of their new client platform and some key bits of financial terminology.

Impact


Positive feedback from customers about the explainers - and in particular their success in helping to ‘jargon bust’ - lead them to be used for a successful campaign on 7IM’s social channels.

Our Thinking


We recommended the use of animation to help avoid dry explanations, using fun visual metaphors to bring the often-abstract content to life, and a playful tone to build on 7IM’s brand personality.

Explainer series

We created a series of 7 micro explainers, covering everything from how to get started with investments to differing investment strategies.