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Sainsbury's

Life without subtitles

EVCOM Clarions
Gold Award Winner
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The Brief


We've been working with Sainsbury's for the last 2 years, helping them to produce compelling content for and about their colleagues. To promote Sainsbury’s Non-Visible Disability Awareness Week we were asked to create a film that would provide in-store colleagues with practical tips on how to communicate with deaf customers.

Impact


The success of the film internally lead it to become the first ever film produced for an internal Sainsbury’s audience to be released on the main, external Sainsbury’s YouTube channel where it's garnered an impressive number of organic views and high levels of customer engagement.

Our Thinking


We ran a workshop with deaf Sainsbury’s colleagues in order to better understand their challenges. This inspired us to cast one of them as our presenter, helping us to create a film that is authentic, emotive and informative.

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Social content

We produced a series of sign language shorts to support the main film for internal and external campaign use.