It’s not magical…

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The Brief

Seven Investment Management asked us to develop an animated style based on their brand that would bring to life their ‘common-sense principles of investment’. The film also needed to provide the basis for a wider toolkit that could be used for other marketing materials.

Our Thinking

We combined 7IM's colourful brand with the unique illustration style of Mick Marston to bring to life a series of vignettes that explain tricky financial concepts in simple visual terms. We also chose to employ 7IM’s very own Justin Urquhart-Stewart to deliver the film’s voiceover - making for a style and tone of voice unique in the financial services sector.