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Social Video: where to start?

Love your audience

When it comes to social video strategy, it can be hard to know where to start. Which channel, which format, and what kind of content will allow you to reach your audience? At Gorilla Gorilla! we think understanding your audience comes first and it’s a little like falling in love…

Context is king

Knowing your audience is just the start – we believe understanding the context and situation in which they consume content is crucial to achieving cut-through with video on social channels.

Sweet spot

When it comes to building an effective social video strategy or campaign, aligning audience and cultural insights with your business objective is the key to success. This means content that cuts through the noise, speaks directly to audiences about the things they care about and, most importantly, has a positive and identifiable effect on your business.

Channel savvy

Unfortunately, the cookie-cutter approach won’t do it. Different demographics favour different platforms, and consume content very differently depending on what platform they are using. It’s key to take the time to understand the nuances of these platforms so that you can adapt the content and form of your video.

Format & frame

The format and frame of your video will depend on the channel, but also on the kind of story you want to tell. If you’ve produced a longer piece of content, it’s worth considering how you might cut this down to better fit certain platforms. This will allow you to create effective campaigns that last.

Get creative

One you understand your audience and know your channels, we believe creative for social video becomes much stronger. And don’t be afraid to experiment – campaigns give you the opportunity to assess and adapt your strategy according to what is successful and what’s not. Click on the link below to download a PDF with our top tips and links to some inspiring social video creative.

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Powerful connections

When it comes to making powerful connections with video on social, we think the answer comes down to two things: understanding your audience and knowing your channels. We’d love to chat about how we can support you in developing and delivering a successful social video strategy, please email jeremy@gorilla-gorilla.com