What is cool?

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The Brief

CoolBrands asked us to interview members of their judging panel of brand professionals and influencers to promote the launch of their 2017 list.


The films were posted on Twitter in the run-up to the launch of the CoolBrands list, introducing the panel members and explaining some of the key things that make a brand cool. Our client had this to say: "Thanks again to you and the team for all your help – we’re really delighted!"

Our Thinking

We decided to make the most of our suitably cool shooting location at the Zetter Townhouse Clerkenwell, capturing quirky asides to convey the personalities of the panel members.