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Anglo American

The Digital Mine

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The Brief


As part of their FutureSmart Mining™ programme, Anglo American approached us to develop a short video to communicate their digital strategy to business leaders and external stakeholders. The assets also needed to translate into additional collateral that could be used a part of a PowerPoint presentation.

Our Thinking


Taking into account the abstract nature of data as a subject matter, we suggested a fully animated approach that would allow us to depict workflows and the flow of data in a visually striking way. This approach also allowed us to adapt the design assets into an infographic that could be used as part of a presentation, as well as have a life of its own online or in print if needed.