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Tokyobike

#RideAllYear

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The Brief


We collaborated with our neighbours, Tokyobike, to create a unique series of video shorts for social media. The aim to raise awareness of their philosophy and the durability of their bicycles.

Our Thinking


Inspired by Tokyobike's brand philosophy of ‘Tokyo slow’ – bicycles that are designed to encourage the rider to appreciate the city around them year round – we filmed a daily commute across East London over 12 months. Editing the material down into a series of short videos and GIFs we were able to capture the changing of the seasons that we often take for granted amid the hustle and bustle of London.

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